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When you hear us say “bout that Safi life” …

Love.Create.Inspire.

...is the motto of Safi Co, a clothing and apparel brand that was started by positive young individuals with the resolve to work toward a vision.






"bout that Safi life" When you hear us say "bout that Safi life" that's referring to a special kind of lifestyle.
Safi represents finding happiness in one's self, inspiring creativity, and love. Whether its fitness, art, music, or television: dream it, achieve it.
When you're bout that Safi life and you have a dream, you chase that shit til its a reality. We are dreamers...we are dream chasers.
In the life of Safi, excuses don't exist. But most of all, when you're bout that Safi life, just be dope...dope as hell.
-SAFICO

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