When you hear us say “bout that Safi life” …
Love. Create. Inspire. "Safi" is a Swahili word meaning "clean" or "fresh ". ...is the motto of Safi Co, a clothing and apparel brand that was started by positive young individuals with the resolve to work toward a vision. Created by 90's babies "bout that Safi life" When you hear us say "bout that Safi life" that's referring to a special kind of lifestyle. Safi represents finding happiness in one's self, inspiring creativity, and love. Whether its fitness, art, music, or television: dream it, achieve it. When you're bout that Safi life and you have a dream, you chase that shit til its a reality. We are dreamers...we are dream chasers. In the life of Safi, excuses don't exist. But most of all, when you're bout that Safi life, just be dope...dope as hell. -SAFICO Striving to unite other positive thinkers and dream chasers with our brand. Check
